SEO and web positioning are always in evolving situations. So, therefore, it’s important to keep yourself up to date and learn how to generate more traffic with your content.
Optimizing your content
Google’s search engine uses engagement metrics to rank content. These include total traffic, organic and direct traffic, time on site, bounce rates, repeat traffic, and click-through rates in search results.
To increase the engagement of users with your site and to improve the authority and reputation of your domain at the same, you can only do this by creating quality content. Then, you can start optimizing your website for search engines.
To do this, you must first understand why your audience is searching for the keywords you are interested in. We analyze the keywords on the search results page to determine what users are trying to solve by using the search engine.
Then we try to find out the best way to solve these problems.
You must also create as much attractive content as possible within your means. Your experience will provide valuable and useful information to your audience.
Use the content cluster model
Google’s search engine must understand the context and targeting of each search, as people expect Google to answer their questions accurately and promptly.
Google recognizes topical connections between user queries. It also looks back on similar queries users have searched in the past to display content that might best meet their needs.
Google will then deliver the content that it believes is most relevant to this particular topic.
To achieve this, we need to help Google recognize that our content is valuable and reliable about the topics you want to position. The pillar content or the cluster content model can be used to accomplish this.
Linking all cluster pages together to the theme pillar pages also distributes domain authority. So our cluster pages receive an organic boost when our pillar pages rank higher.
And our pages in the cluster may even help our pillar pages rank higher if the pages start ranking for the keyword they’re targeting.
The pillar-cluster structure will improve the user experience on our website. It will make it easier for Google crawlers to identify the semantic relationship between our publications, increasing our visibility in search engines.
Develop a link-building strategy
To increase the authority of your domain, it is important to get external links with high quality that direct people to your site.
It is a complicated tactic because it’s not easy to get websites with high authority to link to you. To get high-quality backlinks, you should try to establish online connections with websites that have a higher page or domain authority score.
Your content must also be relevant to them. You may have some content that can help members of an association of business people. They will link to it.
Compressing your images is a great way to save space
Compressing the size of images may not seem important, but we’ve found that it is. It affects your page loading speed and is among the top-ranking factors.
Google will penalize you if your images are too heavy. This means that they won’t be valued as highly as those with optimized images.
Compresses files to make them four times smaller while maintaining their quality.
Recycle your content and update it
We found that a significant part of our monthly organic traffic came from articles published in previous months. So, how to rewrite website content?
Up to 85% of this traffic came from entries older than six months. So we update and improve these entries. So we should try to make sure that every fourth post is an updated version of previous content.
This helps us to optimize the SEO strategy. This process also helps us optimize our blog on the level of efficiency, user experience, and conversions.
You should also keep in mind that Google’s algorithm is constantly changing. Using these tips can help you improve your website’s ranking on the Internet.
If you have any questions, you can contact us and consult our web positioning experts.